The ARF comparability study

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Validating the recency and through-the-book techniques

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The ARF comparability study

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Evaluating alternative questioning procedures for estimating audiences

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A comparison of recency average issue readership with recognition levels in the medical press

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Why not more use of recognition?

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A study of overclaiming readership using a recent reading technique

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A possible link between readership and circulation

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Circulation and readership: tried analysis

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A 29-year review of changes in canadian techniques and the readers-per-copy produced

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