THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY

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MEASURING QUALITATIVE ASPECTS

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VALS (VALUES AND LIFESTYLES SEGMENTATION)

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THE USE OF SCALES IN PSYCHE 1982

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LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING

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POSITIONING PRINT MEDIA WITHIN A NATIONAL TYPOLOGY

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WHAT TO DO ABOUT READING QUALITY?

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THE VALIDITY OF INTENSITY QUESTIONS

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PLACES OF READING

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MPX – A STUDY OF MAGAZINE PAGE EXPOSURE

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