THE ROLLING MEDIA ANALYSIS
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Kaplitza, Gabriele
Organisations: IMAS - Institut Linz
Topics: Survey Descriptions
DEVELOPMENTS IN THE UK
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Holker, Hugh
Organisations: Press Research Council
Topics: Industry Issues, Survey Descriptions
READERSHIP SURVEYS IN JAPAN
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Yamaki, Toshio
Organisations: Nikkei Advertising Research Institute
Topics: Survey Descriptions
ANALYSING THE EFFECTS OF CHANGING METHODOLOGIES IN AUSTRALIA
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Tansey, Peter
Organisations: Time Magazine, Australia
Topics: First Reading, Survey Descriptions, Validity
THE NEW MEDIA ANALYSIS MODEL IN GERMANY
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Survey Descriptions, Validity
A REVIEW OF CHANGES SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Bates, Bryan, Meier, Erhard
Organisations: MORI Ltd, RSL - Research Services Ltd
Topics: General, Survey Descriptions