VALIDITY AND RELIABILITY: DEFINING THE PROBLEM

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VALIDATING THE FIRST TIME READ YESTERDAY METHOD

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THE EFFECTS OF SHORTENING THE PERIOD OF RECALL

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WAYS OF MEASURING OVERCLAIMING

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COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE

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CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS

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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION

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MAGAZINE SOURCING

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A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK

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READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES

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