A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION

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QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS

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THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING

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EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)

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THE EDITORIAL ENVIRONMENT CONTROVERSY

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READING DAYS AND BRAND RECALL

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MPX, READING DAYS AND PAGE TRAFFIC

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THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES

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