RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS

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IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT

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ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!

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ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?

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READERSHIP AND SURVEY NON-RESPONSE

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THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE

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AS TIME GOES BY

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THE LAST READER?

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