Data fusion in the british national readership survey – an experiment
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling
Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
Towards the grand unification: the personal probabilities route
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
Modelling considerations as an aid to readership research decisions
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Masson, Peter J, Sumner, Paul
Organisations: Consultant, Massons
Topics: Fusion and Modelling
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Day of week readership for national newspapers
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: McLellan, Iain
Organisations: Express Newspapers plc
Topics: Newspaper Measurement