Return to spender: magazines sales uplift & return on investment

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Quantifying the opportunity for press revenue growth amongst uk tv brands

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Identifying key metrics for magazine planning

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Are You Experienced? The Development of an engagement based planning approach in print

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Equality within the media mix: a longitudinal weekly allocation of magazine audiences

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Secrets to success: real-world relationships between print effectiveness, readers & advertising

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The norwegian mustard case – a proof of newspaper advertising effectiveness

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Experience with ad hoc panels to measure advertising effectiveness

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Magazine accountability for ad effectiveness – it cannot be judged in a vacuum

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Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?

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