Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Survey more titles: shortening the interview
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Le Van Truoc, Olivier, Marx, Jean-Louis
Organisations: Ipsos Medias, France
Topics: Questionnaire Design
Evolving print markets: measurement challenges
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Gonsalves, Bruce, Karnad, Ashish, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: General, Questionnaire Design
Using circulation mix to improve advertiser value
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.
Topics: Readers-per-copy(RPC)
TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
Modelling readership correlations
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Analysis Issues, Fusion and Modelling