War of the Media Weights
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Industry Issues, Inter-media Comparison, Page Exposure
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison
Print Advertisement Measurement: Getting into the Nitty Gritty
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal, Veith, Valerie
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure
Massive Modeling: A New Media Research Challenge
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Santini, Gilles
Organisations: Vintco
Topics: Fusion and Modelling
Integrating Television, Print, Internet and Consumer Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Collins, James, Doe, Pete
Organisations: Mediamark Research Inc, The Nielsen Company
Topics: Fusion and Modelling, Inter-media Comparison
Stop Being Discrete
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Charton, Francois, Taconet, Antoine
Organisations: Carthage
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure
Regional Newspaper Readership and Integrated Website Audience Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Dodson, Richard, Holland, Roger
Organisations: JICREG, Telmar
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement