Maeasuring customer commitment of newspapers and magazines
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest Media Research
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Experience planning through human emotions
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kline, Kathy, Maxwell, Chad, Powell, Kelly, White, Brenda
Organisations: Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
The media brain
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Faasse, John, Hoogervorst, Dennis, Limpens, Walter
Organisations: Neurensics, Sanoma Media, Uitbijter
Topics: Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Quality of Reading
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on
Living with the internet
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Morgan, Tom, Smith, Julian, Uyenco, Beth
Organisations: mec, Microsoft Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement