Please select a Session:
- Session 1 - Current Practices across the world (19)
- Session 2 - Alternative techniques and the problems of validation (18)
- Session 3 - Filters, visual aids and rotation (6)
- Session 4 - Frequency scales: their design and application (6)
- Session 5 - From media opportunity to advertisement exposure and effect (6)
- Session 6 - Data manipulation: reach and frequency models (7)
- Session 7 - How readers can be classified and described (4)
- Session 8 - Some observations on the way ahead (6)