Using the 24 hour day as the common denominator for cross-media comparisons: the case of multi-media mentor
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Inter-media Comparison
Use of nrs data to help combat competitive media
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Sethi, Ashok, Talwar, Vishikh
Organisations: Taylor Nelson Sofres Mode
Topics: Inter-media Comparison
Pressing the hot button for press
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Gonsalves, Bruce, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling, Inter-media Comparison
The bi-media multiplier effect: how tv guides and tv can create more value together
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: EMAP Media
Topics: Inter-media Comparison
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
Multi-media optimisers: the new couture?
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Green, Andrew
Organisations: OMD USA
Topics: Inter-media Comparison
Evaluating tv and print sales effect
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Goerlich, Bruce
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Inter-media Comparison
Modelling magazine effectiveness
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Arpin, David, Oppenheim, Ellen, Pollak, Gerald, Robinson, Thomas D, Wyman, Robert
Organisations: Magazine Publishers of America, Precision Marketing Services
Topics: Advertising Effects, Internet (as data collection tool)
Synergy brought about through duplication of contact with newspaper and internet
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Advertising Effects, Inter-media Comparison