The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity
Is a Multimodal Print & Digital NRS relevant?
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, CESP, François Dupont
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Print readership in a digital world
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, Prisma Presse
Topics: Internet (as data collection tool), Multi-platform Measurement, Questionnaire Design
New effectiveness standards for magazines media planning
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects
The bi-media multiplier effect: how tv guides and tv can create more value together
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: EMAP Media
Topics: Inter-media Comparison