Tablets on the Brain
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Adams, Sean
Organisations: News UK
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience, Tablets and e-readers – readership on
The New Swiss National Readership Survey: Fit for the future
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Amschler, Harald, Hoffmann, Jella
Organisations: WEMF
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Tablets and e-readers – readership on
Is a Multimodal Print & Digital NRS relevant?
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, CESP, François Dupont
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Print Plus: Measuring Digital Print Platforms
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Bassler, Alke, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Digital Platforms, Multi-platform Measurement, Tablets and e-readers – readership on
Tablet Magazine Advertising: the Opportunity
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Cleveland, Britta, Galin, Michal, Slaten, Jana, Veith, Valerie
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Tablets and e-readers – readership on
Magazine Reading in the Attention Economy
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: McDonald, Scott, Spaeth, Jim, Sylvester, Alice
Organisations: Condé Nast Publications, Media Behavior Institute
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Tablets and e-readers – readership on
The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on