The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Mobile Respondents & Survey Results
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Bassler, Alke, Galin, Mickey, Lichthart, Bart, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
Measuring total readership: the Dutch model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Multi-platform Measurement
Print Plus: Measuring Digital Print Platforms
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Bassler, Alke, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Digital Platforms, Multi-platform Measurement, Tablets and e-readers – readership on
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection