Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
The netherlands live with water – exciting, efficient, effective research
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection
Divide and unite: splitting the summoscanner and data fusion
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Fusion and Modelling
What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement
From FRY to FRIPI?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: First Reading
Back to before yesterday?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Topics: First Reading, Readership Model
The importance of being constant: the effects of questionnaire overload
Symposium: 1995: Berlin
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Questionnaire Design
FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Tchaoussoglou, Costa
Organisations: SUMMO
Topics: First Reading