Measuring the True Value of Advertising in Print against Online

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Online data collection – solution or band-aid?

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New orleans to vienna: a retrospective

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So you can communicate with them but how many of them are there?

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The impact of online reading on traditional print media estimates

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Imputation of missing data: testing a model-based approach

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Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)

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Measuring and minimising positional and title confusion biases in print audience estimates

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Measuring print audiences via the internet

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Using database overlays to correct survey non-response bias

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