Delivering Issue Audiences
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Debels, Michael, Paic, Mario, Peeters, Stefaan, Ponomarev, Andrey
Topics: Fusion and Modelling
NOBO – The Cookie Monster
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Brown, Jonathan, Schut, Karin
Organisations: Kantar Media, Vinex
Topics: Data Collection, Electronic Measurement, Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
National to Local to Hyper-Local – Model-Based Localization
Symposium: 2017: Madrid, Session 6: Are Online Samples and Panels Sustainable?
Authors: Collins, Jim
Organisations: Gfk
Topics: Fusion and Modelling
Audiences not Platforms – breaking down audience silos
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Gibbs, Ian, Robinson, Lynne
Organisations: Data Stories Consulting, IPA
Topics: Audience Targeting (see also Programmatic), Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Adaptive Survey Strategies: Optimizing Question/Answer Search
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Collins, Jim
Organisations: Gfk
Topics: Fusion and Modelling
Genomic Fusion
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Santini, Gilles
Organisations: Vintco
Topics: Fusion and Modelling
Measurement Science links research methods and technology
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
E Pluribus Unum: Unlocking Big Data
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Chasin, Josh, Meierhoefer, Cameron, Pecjak, Frank, Vinson, Michael
Organisations: comScore
Topics: Fusion and Modelling
Total Audience for Press-based Media Brands: the Swiss Model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Amschler, Harald, Hoffmann, Jella, Kissau, Kathrin
Organisations: Net-Matrix, WEMF
Topics: Fusion and Modelling, Multi-platform Measurement
Cross Platform Media Measurement: Mobile and Desktop Online Comparisons
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Boals, TraShawna, Bradley, Debbie, Pellegrini, Pasquale, Swift, Karen
Organisations: Experian Marketing Services
Topics: Fusion and Modelling, Passive Measurement