ELECTRO-MECHANICAL DEVICES FOR RECORDING READERSHIP: A REPORT OF A DEVELOPMENT PROJECT

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Simulating readership data surveys in Great Britain – a review of current practices

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Ascription in magazine audience research

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The use of the gamma model to estimate magazine issue accumulation

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A multi-national reach and frequency comparison

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A user view of coverage build-up, ultimate reach and model differences

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Mathematics – were my early schooldays wasted?

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Respondent probability models – a fatal flaw?

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