Causal Analytics for Media Planning
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Dodson, Richard, Mandel, Igor
Organisations: Telmar
Topics: Fusion and Modelling, Media planning
Regional Newspaper Readership and Integrated Website Audience Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Dodson, Richard, Holland, Roger
Organisations: JICREG, Telmar
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Measuring the brand audience for regional newspapers (print & on-line)
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dodson, Richard, Swan, Karen
Organisations: Telmar, Trinity Mirror
Topics: Fusion and Modelling, Multi-platform Measurement
Data integration: validating telmar’s multibasing technique
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Walsh, Peter, Zack, Barbara
Organisations: Telmar
Topics: Fusion and Modelling
Multibasing sm – data integration without regression to the mean
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Walsh, Peter
Organisations: Telmar
Topics: Fusion and Modelling
Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Readers-per-copy(RPC), Validity
LINGUA FRANCA: YOU MUST BE JOKING
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: General, Readership Model
VOX POPULI – THE NEEDS OF NRS USERS
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Industry Issues
TAKING ACCOUNT OF THE TIME FACTOR
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling