The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Using circulation mix to improve advertiser value
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.
Topics: Readers-per-copy(RPC)
TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
How valid are modeled newspaper readership estimates being used in the United States?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Campbell, Kevin, Solomon, Jessie
Organisations: Audit Bureau of Circulations (ABC), Newspaper Services of America (NSA)
Topics: Readers-per-copy(RPC)
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)
Rpc, buying habits and the time factor in media planning
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dalbard-Martin, Francois
Organisations: Prisma Presse
Topics: Readers-per-copy(RPC)
The prediction of readership from circulation and census data
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: Readers-per-copy(RPC)