An Enhanced Target: The ‘Key Audience’
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Gonsalves, Bruce, Mehta, Hemant, Wicken, Geoff
Organisations: Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Quality of reading and advertising effectiveness
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Luchina, Marina, Shchipkov, Vladimir
Organisations: MediaScope
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
Re-assessing newspapers’ multi-platform performance using timespent
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Thurman, Neil
Organisations: LMU Munich and City, University of London
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Quality of Reading
The Reading Revolution. React, Reposition, Recalibrate
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Langschmidt, Peter
Organisations: Research Council South Africa
Topics: Data Collection, Engagement (all platforms) – see also Quality of Reading, Quality of Reading, Sampling, Survey Descriptions
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
New dimensions in media engagement: the new zealand model
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Hercock, Carin, Terry, Kate
Organisations: APN New Zealand, Nielsen
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Media virtuous cycle – success drivers for online strategies
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Lobl, Roberto
Organisations: IBOPE Media
Topics: Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Quality of Reading