MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
CASI Research in Germany 1992-2004
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Hess, Eva-Maria, Ritter, Gabriele
Organisations: Media Markt Analysen, Media-Micro-Census GmbH
Topics: Data Collection, Passive Measurement
Update on the current situation on CAPI with AG.MA
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Ritter, Gabriele, Wiegand, Jurgen
Organisations: Media-Micro-Census GmbH
Topics: Data Collection, Fusion and Modelling, Passive Measurement
The utilization of capi in media analysis at AG.MA
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Wiegand, Jurgen
Organisations: Media-Micro-Census GmbH
Topics: Data Collection
APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions
Frequency scales in Germany
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Scheler, Hans-Erdmann
Organisations: Media-Micro-Census GmbH
Topics: Frequency of Reading