USA touchpoints – the who, what, when, where and how of cross-platform media measurement
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Clarke, Jane, Collins, James, Spaeth, Jim
Organisations: Coalition for Innovative Media Measurement, GfK MRI, Media Behavior Institute
Topics: Frequency of Reading, Inter-media Comparison, Survey Descriptions
Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: White, Heather
Organisations: Ipsos MediaCT, News Limited
Topics: Frequency of Reading, Questionnaire Design, Return on Investment - see also Advertising Effects
An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
A mail access panel survey on reading and reading frequency: experiences and insights
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Diitricht, Wolfgang, Pfleiderer, Rolf
Organisations: Hubert Burda Media, TNS Infratest GmbH
Topics: Frequency of Reading, Panel Research
A new method to measure media casualness for magazines and newspapers
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dorofeev, Sergey, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Frequency of Reading, Readership Model
Calibration of frequency of reading scales
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Brink, Cheryl, Napior, David
Organisations: PC World, Roper Starch Worldwide
Topics: Frequency of Reading
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model
Frequency of reading for aia: under researched?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Frequency of Reading
The frequency scale – problems and priorities
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Frequency of Reading