Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
Frequency of reading for aia: under researched?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Frequency of Reading