Anatomy of a Total Brand Footprint. Redefining Readership

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From number of Print Readers to Total Brand Measures

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The Universal Currency Converter

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MediaScan: ag.ma on its Way to a New Dimension in Planning

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Measuring the True Value of Advertising in Print against Online

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Non-Invasive Measuring of Magazines Usage

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Methodological Tests on Online Research

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Can Lengthy Surveys Work Online? The Experience of TGI GB

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Presenting Publications in Online Print Audience Questionnaires

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New Rules of Engagement for Online Survey Design

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