Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Masson, Peter J, Sattar Babar, Abdul
Organisations: Bucknull & Masson, MEMRB-IRI
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions
The Print Media Surveys in Spain
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Gabardo, José Andrés
Organisations: AIMC (Asociación para la Investigación de Medios de Communicación)
Topics: Fusion and Modelling, Survey Descriptions
Setting the scene: What’s new around the world
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Meier, Erhard
Topics: General, Survey Descriptions
Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Dougherty, Heather, Kilger, Max, Lipton, Tamir
Organisations: Experian Simmons, Hitwise USA, Meredith Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement