A Better Representation of Print Audiences?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Analysis Issues, Readership Model
We have built it – and they are finally coming!
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Callius, Peter, Masson, Peter J, Svanfeld, Stefan
Organisations: Bucknull & Masson, comScore, TNS Sifo
Topics: Business Models, Inter-media Comparison, Multi-platform Measurement
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Making ‘Single-Source’ Work for Cross Media
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Multi-platform Measurement
If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
War of the Media Weights
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Industry Issues, Inter-media Comparison, Page Exposure
Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Masson, Peter J, Sattar Babar, Abdul
Organisations: Bucknull & Masson, MEMRB-IRI
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions
Real cross media planning for television and magazines
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cools, Bernard, Hermie, Patrick, Masson, Peter J
Organisations: Bucknull & Masson, Sanoma Magazines, Space
Topics: Inter-media Comparison
Integrating additional data into orvesto consumer
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, Sifo Research International
Topics: Fusion and Modelling, Multi-platform Measurement, Quality of Reading