The media brain
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Faasse, John, Hoogervorst, Dennis, Limpens, Walter
Organisations: Neurensics, Sanoma Media, Uitbijter
Topics: Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Quality of Reading
The Universal Currency Converter
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Faasse, John, Van Veenendaal, Doran
Organisations: Outlier, SWOCC
Topics: Industry Issues, Inter-media Comparison
The virtual currency
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Faasse, John
Topics: Inter-media Comparison, Multi-platform Measurement
In the mood: effects of the introduction of a sunday paper
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Bronner, Fred, Faasse, John
Organisations: Kobalt BV Media Services, University of Amsterdam
Topics: Newspaper Measurement
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
Sections are sexier
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Bronner, Fred, Faasse, John
Organisations: Initiative Media, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Effective measurement by specific issue readership
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Data Collection
AS TIME GOES BY
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation