An Enhanced Target: The ‘Key Audience’
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Gonsalves, Bruce, Mehta, Hemant, Wicken, Geoff
Organisations: Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Quality of reading and advertising effectiveness
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Luchina, Marina, Shchipkov, Vladimir
Organisations: MediaScope
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
Re-assessing newspapers’ multi-platform performance using timespent
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Thurman, Neil
Organisations: LMU Munich and City, University of London
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Quality of Reading
The Reading Revolution. React, Reposition, Recalibrate
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Langschmidt, Peter
Organisations: Research Council South Africa
Topics: Data Collection, Engagement (all platforms) – see also Quality of Reading, Quality of Reading, Sampling, Survey Descriptions
MEC PrintImpact: An insight-based planning tool
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Diitricht, Wolfgang, Immenroth, Karin
Organisations: DCORE GmBH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Measuring the Impact of Engaging Experiences
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Katz, Helen, Zaucha, Barbara
Organisations: Starcom Media Vest Group, Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading
Engagement as visual attention: A new story for publishers
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Bassett, David, Green, Andrew
Organisations: Ipsos Connect, Lumen Research
Topics: Engagement (all platforms) – see also Quality of Reading
Brandscape: Measurement metric evolution and a celebration of reader engagement
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Basson, Yvette, Bramley, Julie, Terry, Kate, Walshe, Tania, Whitney, Andrew
Organisations: Bauer Media Group NZ, Nielsen NZ, Nielsen SEANAP, Watch Methods
Topics: Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement