Cracking the code of Online Readership or why traditional metrics don’t suffice
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Koning, William, Pishke, Oliver
Organisations: Kantar Media Audience Intelligence
Topics: Engagement (all platforms) – see also Quality of Reading
The emma Print Engagement Metric
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hodgson, Adam, White, Heather
Organisations: Ipsos Connect Australia, Newscorp Australia
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading
Brand Equity Beyond Reach
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hartman, Harm
Organisations: Ipsos Connect
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
Testing Engagement for a Syndicated Study
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Chan, Peter, Williams, Don, Withers, Hastings, Wood, Mark
Organisations: NADbank, PMB Print Measurement Bureau, Canada, TNS Canada
Topics: Engagement (all platforms) – see also Quality of Reading
Tablets on the Brain
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Adams, Sean
Organisations: News UK
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience, Tablets and e-readers – readership on
What Can Neuroscience Tell Us About Why Print Advertising Works?
Symposium: 2015: London, Session 7 - Neuroscience
Authors: McDonald, Scott
Organisations: Nomos Research & Columbia Business School
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience
Content Usage Across Different Media Platforms
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Grütters, Kristina, Waldeck, Jennifer
Organisations: Czaia Marktforschung GmbH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Magazine Reading in the Attention Economy
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: McDonald, Scott, Spaeth, Jim, Sylvester, Alice
Organisations: Condé Nast Publications, Media Behavior Institute
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Tablets and e-readers – readership on
The DNA of the New Magazine Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Callius, Peter, Sandstrom, Morgan, Springmaan, Eva
Organisations: TNS Sifo
Topics: Engagement (all platforms) – see also Quality of Reading