The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Measuring Total Readership in the Middle East
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Aoun, Elie
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
NOBO – The Cookie Monster
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Brown, Jonathan, Schut, Karin
Organisations: Kantar Media, Vinex
Topics: Data Collection, Electronic Measurement, Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
AMP: print and digital measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Page, Katherine, Vannini, Luca
Organisations: PamCo
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Comparing claimed and passive publisher data
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Collins, Sandra, Farrer, Neil, Ponomarev, Andrey
Organisations: Ipsos MORI
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Multi-platform Measurement, Passive Measurement, Validity
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity
Developing a passive quality digital panel
Symposium: 2017: Madrid, Session 6: Are Online Samples and Panels Sustainable?
Authors: Canayaz, Marketa, Collins, Sandra, Farrer, Neil, Ranta, Jukka, Smekal, Vit
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Panel Research, Passive Measurement