Measuring the Impact of Engaging Experiences
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Katz, Helen, Zaucha, Barbara
Organisations: Starcom Media Vest Group, Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading
Experience planning through human emotions
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kline, Kathy, Maxwell, Chad, Powell, Kelly, White, Brenda
Organisations: Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
Are You Experienced? The Development of an engagement based planning approach in print
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bahary, Judy
Organisations: Starcom Worldwide
Topics: Advertising Effects, Quality of Reading
Now you see me, now you don’t! does ad positioning matter?
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Fielding, Richard
Organisations: Starcom Worldwide
Topics: Advertising Effects, Page Exposure
The fastest draw in the west? tv or print advertising
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Hughes, Doug, Uyenco, Beth
Organisations: Starcom Worldwide
Topics: Advertising Effects, Fusion and Modelling, Inter-media Comparison
Preference for genre of publications as a determinant of category consumption
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Starcom Worldwide
Topics: Targetting / Segmentation
The case of the disappearing reader – print in the new media space
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement
Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group