Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Baim, Julian, Galin, Michal, Jacobs, Lori
Organisations: GfK MRI
Topics: Programmatic, Targetting / Segmentation
Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation
Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation
Are young people abandoning magazines?
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Industry Issues, Targetting / Segmentation
Temporal and antecedent patterns in magazine and newspaper reading
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Kilger, Max
Organisations: Simmons Market Research Bureau
Topics: General, Targetting / Segmentation
How many people will read that? Functional literacy regulating readership behavior
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Targetting / Segmentation
Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation