Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
Sharper or smoother? selective targeting three decades later
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Wicken, Geoff
Organisations: BMRB International
Topics: Targetting / Segmentation
Mediagraphics – a guidebook through the media galaxy
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Rob Young, Thompson, Ivor
Organisations: Harrison, Young, Pesonen & Newell, Thompson Lightstone & Company Ltd.
Topics: Targetting / Segmentation
Segmenting by attitudes to tv advertising
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation
HARMONISATION OF DEMOGRAPHICS IN EUROPE
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Bates, Bryan
Organisations: ESOMAR
Topics: General, Targetting / Segmentation
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation
SEGMENTING THE MEDIA AUDIENCE: THE BOURDIEU APPROACH
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Organisations: Suomen Gallup OY
Topics: Targetting / Segmentation
JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Targetting / Segmentation
MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Ahluwalia, Titoo, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Targetting / Segmentation