INCREASING DATA COLLECTED IN READERSHIP SURVEYS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Jacklin, Nigel, Ryan, Michael
Organisations: Consultant, RSL - Research Services Ltd
Topics: Data Collection, Targetting / Segmentation
READERSHIP AND LIFESTYLE SURVEYS
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Anselmi, Paolo
Organisations: Eurisko Spa
Topics: Targetting / Segmentation
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation
IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation
THE SALZBURG YARDSTICKS FOR EXPOSURE QUALITY – A DIFFERENT EXPERIENCE
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Beike, Peter
Organisations: Die Zeit
Topics: Targetting / Segmentation
EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Lurin, Mitch
Organisations: Ladies Home Journal
Topics: Advertising Effects, Editorial Research, Targetting / Segmentation
MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: Survey Descriptions, Targetting / Segmentation
RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Dodson, Richard
Organisations: Telmar
Topics: Survey Descriptions, Targetting / Segmentation
TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Khanna, Sanghamitra, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Survey Descriptions, Targetting / Segmentation
VALS (VALUES AND LIFESTYLES SEGMENTATION)
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Targetting / Segmentation