Inconsistent readership claims – a british case study

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Whats new in readership research

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NRS response rates experiments and investigations

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Developing and testing alternative technologies for the UK NRS

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The measurement of newspaper sections readership on the uk nrs

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Overview of current practice and what’s new

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The response rates of the national readership survey

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The frequency scale – problems and priorities

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The measurement of the readership of sections of uk national newspapers: one possible solution

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QUALITY OF READING MEASURES ASSESSED BY QUALITATIVE RESEARCH

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