Based on the “Summary of Current Readership Research”, which deals with the methodological details of 62 surveys in 49 countries, this paper describes the observed trends and reports “What’s new” in various countries since the last Symposium.
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions