EUROPEAN READERSHIP DATA: HARMONY OR CHAOS?

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THE LAST READER?

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CAPI AND THE NRS

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RESPONSE RATE TRENDS IN BRITAIN

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THE DEMAND FOR EXTRA DATA: HOW DIRECT ENTRY CAN HELP

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CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS?

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WHAT’S HAPPENING WHERE: SALIENT TRENDS

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INCREASING DATA COLLECTED IN READERSHIP SURVEYS

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RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS

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SALIENT TRENDS – WHAT’S HAPPENING WHERE?

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