In this paper, the readership results of the NRS newspaper supplements obtained by a new method, are presented. The new method, while overall satisfactory, produced unexpected inconsistencies between the supplements and their parents. Possible factors explaining these inconsistencies are discussed.
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Readership Model