Successfully measuring media brand consumption
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Media brands: how much stronger thanks to their internet presence?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Print media internet portals: a boon or bust for print media consumption?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
The effects of various masthead card designs : colour vs. black & white
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Changing magazine use : analysed on the basis of an annual media and market stud
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: General
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: General, Survey Descriptions
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation
ARE INTERVIEWS TOO LONG?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design