Successfully measuring media brand consumption

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Media brands: how much stronger thanks to their internet presence?

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The effects of various masthead card designs : colour vs. black & white

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Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption

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Changing magazine use : analysed on the basis of an annual media and market stud

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ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS

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