Online data collection – solution or band-aid?
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)
Non-response – an opportunity to look into their hearts & souls
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Thompson, Ivor, Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada, Thompson Lightstone & Company Ltd.
Topics: Response Rates
Can we balance intrusiveness with the needs of readership measurement?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Thompson, Ivor
Topics: Response Rates
Letters from the field
Symposium: 1997: Vancouver, Session 12 - Can Do It Better Technology
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Response Rates
Mediagraphics – a guidebook through the media galaxy
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Rob Young, Thompson, Ivor
Organisations: Harrison, Young, Pesonen & Newell, Thompson Lightstone & Company Ltd.
Topics: Targetting / Segmentation
The media effectiveness study (1995)
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Inter-media Comparison, Quality of Reading
ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Response Rates