MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
Investigating Effectiveness: G+J Success Barometer
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Danne, Christoph, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison
Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research
Quality of print media research – title load per respondent measures to reduce the interview lenght per respondet
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Questionnaire Design
Experience with ad hoc panels to measure advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Buhr, Jan Otto, Hallemann, Michael
Organisations: Gruner + Jahr AG & Co, ISBA Informatik Service GmbH
Topics: Advertising Effects, Panel Research
The new currency in print media – the advertisement exposure probability
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Fieldwork, Questionnaire Design