Media, Measurement & Methodology: Five Key Issues for Success Today
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Incalcatera, Tony
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Survey Descriptions
Australia: Building a 21st Century Readership Survey
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Green, Andrew, White, Heather
Organisations: Ipsos MediaCT, Newscorp Australia
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
LiveCross! The Missing Link of Efficiency
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Périé, Philippe, Ternat, Franck
Organisations: Ipsos MediaCT, Vivaki Advance
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
Data Fusion
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Aoun, Elie
Organisations: Ipsos MediaCT, MEAP
Topics: Fusion and Modelling
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Mobile Approaches to Understanding Mobile Readership
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gale, Sarah, Goodfield, Beckie
Organisations: Ipsos MediaCT
Topics: Mobile telephones – as a data collection device, Mobile telephones – readership on
Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: White, Heather
Organisations: Ipsos MediaCT, News Limited
Topics: Frequency of Reading, Questionnaire Design, Return on Investment - see also Advertising Effects
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
Methodological Tests on Online Research
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Le Van Truoc, Olivier, Schmutz, Bruno
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Questionnaire Design