Where Do Social Media Conversations Start?
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Cleveland, Britta, Galin, Michal, Maireder, Axel, Reynolds, Christopher, Weiss, Cara
Organisations: Condé Nast Publications, Gfk, Meredith Corporation
Topics: Social media
Developing creative strategies with Facebook conversations
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Bhargava, Neha, Kim, Eurry, Nawathe, Nikhil
Organisations: Facebook Inc.
Topics: Social media
Targeting Key Readers via Social Networking Personas
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Dougherty, Heather, Olson, Jenniefer
Organisations: Experian Marketing Services
Topics: Social media
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Diederich, Michael
Organisations: Microsoft CMG Research & Insights
Topics: Digital Platforms, Social media
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media