CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
Some thoughts abaut readership research and frequency
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Frequency of Reading
Frequency scales in Germany
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Scheler, Hans-Erdmann
Organisations: Media-Micro-Census GmbH
Topics: Frequency of Reading
A comparison of verbal and numerical frequency scales
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Frequency of Reading
Frequency scales and their use
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Frequency of Reading
Frequency of reading – Allens Bach’s point of view
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Frequency of Reading
Looking back at UK frequency scale development
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Brown, Michael
Organisations: Consultant
Topics: Frequency of Reading