From far-fetched ideal to pratical usefulness: towards a better definition of readership
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Readership Model
Frequency scales and their use
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Frequency of Reading