Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?

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“Readers-per-copy”: understanding and driving reader choice

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Reading: looking into – logging onto

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A new method to measure media casualness for magazines and newspapers

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Pragmatic readership measures for the future

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Factors contributing to changes in readers per copy

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THE IDEAL AND UNTIL THE IDEAL SURVEY

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